The website speed test tool is based on the Google PageSpeed Insights tool. This tool provides insight into the website speed. Site speed has become increasingly important. It has not only become a part of Google’s algorithm as part of SEO, but site speed has also become a factor affecting the quality score within your Google AdWords account.
The website speed test tool gives an indication of the speed of your website (or subpages). The tool also gives information about optimization possibilities, which allow you to speed up your site. There is often talk about a 2 to 3 seconds directive, the time within which a page has to load. A longer loading time often has a negative impact on conversion rate. Several studies have shown that a fast site has a positive impact on conversion rate.