social media adverteren

Social media marketing

The reach of social media has significantly increased in recent years (Vinex, 2020), and currently, on a global scale, we spend an average of 2.5 hours daily on social media (Statista, 2022). Undoubtedly, your target audience is present on these social media platforms, making social media marketing an indispensable part of the marketing mix.

Applying social media marketing

Social media marketing involves promotions across all social media channels: Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, and more. The advertising capabilities for social media are extensive and continually evolving. This allows us to target users who have previously engaged with your organization, as well as those who are entirely new to your brand. Moreover, we optimize social media advertisements for various objectives. For instance, we can enhance your online brand awareness, boost newsletter subscriptions, circulate a temporary promotion to a wide audience, drive in-store visits, or generate more sales. At AdResults, we align the selection of platforms with your organizational goals to reach the right audience for your business. Each social media platform has different objectives: TikTok primarily reaches a younger demographic, whereas LinkedIn is suitable for B2B advertising.

We have our expertise in:

  • Facebook advertising
  • Instagram advertising
  • Pinterest advertising
  • LinkedIn advertising
  • TikTok advertising
  • Snapchat advertising

Why Social Media marketing with AdResults:

  • Certified consultants
  • Strategic collaboration with your organization
  • Continuous pursuit of the best results
  • Ongoing A/B testing and optimization
  • Access to beta features
  • Management of paid social media channels

The strategy of AdResults

In order to get the most out of social media marketing, collecting sufficient and reliable data is crucial. Therefore, before we start advertising, we make sure the technical aspects are set up properly. For Facebook, Instagram, Pinterest, Snapchat, LinkedIn and TikTok, it is possible to implement a tag that measures conversions and visitor behaviour on your website. These tags enable us to gain better insights in your advertising results and respond accordingly. We also get better insights in your audience and are therefore able to create suitable target groups based on these insights. Subsequently we will work out a suitable social media strategy based on your wishes and objectives.

We map out the customer journey and start targeting the audiences which are closest to the purchase, the remarketing audiences. These audiences already know your organization and are therefore most likely to convert. For example, website visitors are retargeted with products that they have previously viewed on the website or put in the shopping cart. Former customers, who have bought products in the past, are also targeted with an advertisement that shows products that match their previous purchase. After we have fully utilized remarketing, we will target people who haven’t been in contact with your organization, the prospecting audiences. We compose these new audiences based on characteristics that match your current customers. In this way we will attract new people who look a lot like your best performing customers and therefore are most likely to convert.

At AdResults, we always strive for the best results. Once the advertisements are active, it is important to analyse and optimise. We continuously run A/B tests in order to compare data and to measure what works and what doesn’t work. Not only for your organisation, but for all of our clients. Over the years we have gained a lot of experience in various industries, so we know exactly what works best for your organization.

social media adverteren

Also realize unprecedented growth? We can help you increase your current revenue from online sales.

Robert Slijm
Request a free audit