The keyword combiner tool is a useful tool for expanding online marketing campaigns: it makes it possible to combine two lists of keywords. The list of keywords on the left side will be combined with the keywords on the right side. This tool allows the combining of e.g. different brands with buying and discount words (like: buy, purchase, outlet, sale, etc.). This list can be used as an input for search advertising campaigns such as Google AdWords, Bing Ads, etc. It is also possible to cross combine keywords (list 1 will be combined with list 2 and the other way around). This is particularly useful if the keywords in the search advertising campaigns are imported on phrase or exact match.