What is the internal link structure of a page?

The internal link structure refers to the way all links on a website connect its various pages. This mainly involves internal links, although external links are also part of the link structure. All web pages on a website must be linked to other pages in order to be found by Google. Therefore, an internal link structure is of great importance for a website’s SEO value.

How to use our internal link checker

The internal link checker can show you how many links of a certain kind one webpage contains. This tool analyses the structure of the given page and shows the total number of links, broken down into different categories. For example: internal and external links, nofollow links and anchors/anchor texts.

The number of internal links

First of all, our internal link checker shows how many internal links your page contains. In this case, internal links also refer to backlinks, for which you could use our backlink checker. For a well-structured website, it is important that every page contains link references to other pages on the same website, creating a metaphorical web. Such a web is easier for Google to crawl, which benefits the SEO ranking.

For internal links, our internal link checker distinguishes between absolute and relative links. By default, absolute links contain the domain name and are fully written out, while relative links only contain the path and not the domain name. Relative links can be confusing for Google and should therefore be avoided. By providing you with this information, our tool makes it very easy for you to determine which links should be taken into consideration.

The number of external links

The number of external links is also important for the SEO value of your website. Links to reliable external websites provide your site with authority (in the eyes of both Google and users), but you don’t want your visitors to leave and pick the competitor instead. For this reason, it is important to manage external links with caution and to use them very consciously. As our internal link checker shows you which websites your external links lead to, you can immediately see whether you are inadvertently passing on your potential customers to the competition.

The number of follow and nofollow links

Follow links are links that Google can follow in order to map the link structure of your website, while nofollow links cannot be followed by Google. Website visitors can click on both types of links, so this does not affect their experience. Nofollow links should be used for pages you don’t want Google to crawl, such as profile pages, order pages or automatically generated search result pages. These have no SEO value, so if Google were to follow these links, your crawl budget would be wasted. Therefore, we recommend using our internal link checker to test whether your follow and nofollow links are set correctly.

The number of anchors

Anchors are the elements to which links are attached, also called anchor texts. In terms of content, an anchor should correspond to the subject of the page to which it refers. Google wants to know where a link leads to, so it’s easier to determine its relevance. Strong anchor texts are key to this. Make sure that you do not attach links to meaningless text such as ‘Click here’, but only to phrases that succinctly describe the page you are linking to. Our internal link checker is ideal for quickly generating an overview of all the anchors that appear on your web page, offering you the opportunity to optimise your internal linking.

Let AdResults check your internal link structure for you

A solid internal link structure is very important for your website’s SEO value, as it indirectly determines how much organic traffic you attract. We understand that this can make SEO seem like an overwhelming undertaking, especially if you have to tackle it all yourself. Although we are happy to empower you with tools such as our internal link checker, we are also more than willing to assist you personally! Would you like to outsource your SEO to us, and have us check your internal link structure and other aspects? Then request a free, no-obligation audit with us to find out what we can do for you.