In the recent years, the reach of social media has increased significantly (Vinex, 2020) and globally we spend an average of 2.5 hours per day on social media (Global Web Index, 2019). Without a doubt, your customers can be found on these social media platforms, which is why social media marketing is indispensable in the marketing mix.
Applying social media marketing
Social media marketing includes promotions through all social media channels: Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn etc. The advertising possibilities for social media are very extensive and continue to evolve. With social media we can target users who have been in contact with your organization before, but also users who haven’t been in contact with your organization yet. In addition, we optimize social media advertisements for various purposes. For example, we can increase your brand awareness online, gather more newsletter subscriptions, distribute a temporary campaign to as many people as possible, stimulate offline store visits or generate more sales. Furthermore, we can help you choose the right social media platform as the objectives vary from platform to platform. For example, TikTok mainly reaches a young target group whereas LinkedIn, on the other hand, is a suitable platform for B2B advertisements.
Social media marketing at AdResults
- Certified consultants
- Strategic advice for your organisation
- Always striving for the best results
- Continous A/B testing and optimization
- Access to betas
- Management of paid social media channels
The strategy of AdResults
In order to get the most out of social media marketing, collecting sufficient and reliable data is crucial. Therefore, before we start advertising, we make sure the technical aspects are set up properly. For Facebook, Instagram, Pinterest, Snapchat, LinkedIn and TikTok, it is possible to implement a tag that measures conversions and visitor behaviour on your website. These tags enable us to gain better insights in your advertising results and respond accordingly. We also get better insights in your audience and are therefore able to create suitable target groups based on these insights. Subsequently we will work out a suitable social media strategy based on your wishes and objectives.
We map out the customer journey and start targeting the audiences which are closest to the purchase, the remarketing audiences. These audiences already know your organization and are therefore most likely to convert. For example, website visitors are retargeted with products that they have previously viewed on the website or put in the shopping cart. Former customers, who have bought products in the past, are also targeted with an advertisement that shows products that match their previous purchase. After we have fully utilized remarketing, we will target people who haven’t been in contact with your organization, the prospecting audiences. We compose these new audiences based on characteristics that match your current customers. In this way we will attract new people who look a lot like your best performing customers and therefore are most likely to convert.
At AdResults, we always strive for the best results. Once the advertisements are active, it is important to analyse and optimise. We continuously run A/B tests in order to compare data and to measure what works and what doesn’t work. Not only for your organisation, but for all of our clients. Over the years we have gained a lot of experience in various industries, so we know exactly what works best for your organization.