Google CSS: Hoe werkt het?Here is a short video explaining CSS, this video has been published by Google itself:
Google CSS pros and cons
It is possible to transfer an existing Google Merchant Center from Google to a CSS (Comparison Shopping Partner). In terms of look and feel nothing changes: it is possible to keep an existing merchant center (including all history). The only thing that changes is that under each product advertisement there is no longer “By Google” visible, but the name of the CSS. AdResults is using the price comparison tool Bigshopper.nl for its customers, (and also Bigshopper.com for other countries in Europe). If we connect a customer, there will be “By Bigshopper” under the product advertisements (see also the example in the image above).
Google CSS disadvantage
There is one disadvantage and that is that other CSS partners (possibly other comparison sites) are no longer visible in the Merchant Center. You can solve this by creating a new AdWords account. However, there are also many advantages to CSS.