NederlandsWorking at AdResults

Depending on where you live, you cycle or drive through the beautiful Groningen countryside on your way to the office. In your head you are already busy with that one Google Ads campaign you put live yesterday. You are curious if there are already results. You start your working day between 8:00 and 9:00 a.m., you are free to do so, but because you have quite a bit on your schedule, you have decided to go for it today from 8:00 a.m. onwards.

You park your bike in the secure bike room, greet some colleagues who also start early and you decide, after your sporty bike ride today, instead of taking the elevator, to take the stairs to the 4th floor. That’s how you start the day, after more than 70 flights of stairs bursting with energy.

Translated with www.DeepL.com/Translator (free version)

Arriving at work, you boot up your computer and immediately log into Google Ads, The Facebook Business manager, Google Analytics and the Google Merchant Center account. These are programs that you undoubtedly need today. You want to work efficiently and a certain degree of structure is very important to you. You check your mail and decide what is urgent and what can be dealt with later. In the meantime, you make cappuccino.

Slowly your other colleagues arrive and your day really begins. Of course you first check the one Google Ads campaign you put live yesterday. Thankfully, already generated a few sales. You immediately decide to send the client an update, to share the success. You check your calendar in Outlook where you set reminders for work and appointments. You see that you still expect a response from a customer, pick up the phone to inquire whether the customer is still top of mind. You want to get on with it and if you are dependent on feedback from the customer, you do everything in your power to get this feedback.

Arriving at work, you boot up your computer and immediately log into Google Ads, The Facebook Business manager, Google Analytics and the Google Merchant Center account. These are programs that you undoubtedly need today. You want to work efficiently and a certain degree of structure is very important to you. You check your mail and decide what is urgent and what can be dealt with later. In the meantime, you make cappuccino.

Slowly your other colleagues arrive and your day really begins. Of course you first check the one Google Ads campaign you put live yesterday. Thankfully, already generated a few sales. You immediately decide to send the client an update, to share the success. You check your calendar in Outlook where you set reminders for work and appointments. You see that you still expect a response from a customer, pick up the phone to inquire whether the customer is still top of mind. You want to get on with it and if you are dependent on feedback from the customer, you do everything in your power to get this feedback.

Then you check the results of all your customers to see if there is something going on that needs to be picked up immediately. You see a 50% drop in products in the Google Merchant Center for one customer and you immediately check Channable to see if something went wrong with syncing the product feed. A 50% drop in products means potential loss of sales and this needs to be fixed. You see in your calendar that you have a meeting with your direct supervisor in 10 minutes to prepare a customer appointment. Because you first want to solve the problem with this customer, you ask your supervisor to move the appointment up an hour. Fortunately, this is possible. Eventually you manage to solve the problem, but on the clock you see that it is already 10:00. The day goes completely differently than you expected. You look at your calendar, call another customer and make some changes to your planned activities. Despite the fact that you find structure important, you have no problem with the fact that the day turns out completely different than you had imagined.

Time for relaxation
10:00 Break. A little rest and time for relaxation. Today you choose to play a game of darts. You’ve already done a lot of table football yesterday and your qualities are not in table tennis. You finish third in darts and are satisfied. At least there is progress. There is also cake. A sales record has been broken at a customer and as thanks you get a cake for the whole company. Nice, of course, but you decide to take the stairs again this afternoon when you close the office door behind you…

And on again…

After the break you continue analyzing Google searches in Excel, (which you started yesterday), until you have the postponed meeting with your supervisor to prepare for a customer meeting. You show your supervisor what preparations you have made, what you want to spar about, and what you want his opinion on. In particular, you want to discuss your plans regarding Facebook Advertising for the coming period. You also think that Pinterest advertising could be interesting and you already have some concrete ideas for this. During the meeting you immediately make notes of everything, so that you can finalize the preparations after the meeting. You can be sure that you will be fully prepared when you go and visit your clients at the beginning of next week.

LunchYou are startled by grunting sounds; it’s your stomach. Fortunately, you see that it is almost 12:00 and thus lunch time. Lunch is always provided by AdResults. That’s nice, because that way you can stay up a little longer in the morning. Today is also Friday, so there are delicious sandwiches on the menu. You choose 2 hard rolls with roast beef and homemade pesto mayo by Benita. You chat with colleagues about that fantastic soccer match yesterday and decide to take a short walk outside with two colleagues, before you get back to work.

Smashing in the afternoon
In the afternoon you are busy setting up RSA (Responsive Search Ads) for one of your clients. Within the team a test has been set up for several clients and it shows that in certain situations the Responsive Search Ads click through better. Based on this test the team decided to use this for all clients. It takes some time to find the most efficient way, but with the help of your colleague who pretends to be an Excel guru, you will come a long way today.

After the lunch break you make a start with the monthly reports of your clients. You log into various systems (for example, the Facebook Business Manager and the Bol.com Marketplace) and process the data in your report and dive deeper into the data when necessary. Analyzing data, working with numbers and putting data in graphs & tables is something that makes your heart beat faster. Meanwhile, you receive a call from a customer. You are the calm one and have no trouble switching gears and speaking to the customer. You find something out for the customer who has a question about the best-selling products of the past period. Because you think you can handle this within fifteen minutes you promise the customer to dive right in and give feedback. Then you pick up where you left off.

At the end of the afternoon, from 16:00 to 17:00, you have another team meeting. You’ve been asked to provide input for next week’s knowledge session. You already wrote this down for yourself at the end of last week, so no stress. In the team meeting you will also receive a number of updates from your manager. Also, one of your team members has brought in an agenda item. He has a challenge with one of his clients and would like to hear the opinion of his fellow online marketing experts. After all, this is the power of an Agency; working with other marketing professionals to come up with the best client advice or solution.

Weekend!
The team meeting is running a little late and it’s already 17:15. Time for the Vrijmibo. You decide to stay at the office for some drinks and improve your dart skills. Some colleagues are going out for a bite to eat in the city and you think this is a good start of the weekend so you decide to join them. Lovely weekend … but secretly you’re also already looking forward to Monday …