NederlandsWorking at AdResults

With a thriving online store, over 1200 resellers worldwide and a physical store in the popular 9 Streets in Amsterdam, Pig & Hen is by no means a small player. Yet the bracelet brand is only at the beginning of its global expansion.

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Where the consumer in a traditional jeweler can only choose from the range on offer, at DiamondsByMe the customer can decide what the piece of jewelry will look like. Here, owner Remco Broekhuis responds to the trend that consumers crave items with a personal touch.

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Set up an online drugstore because otherwise you won't be allowed to sell electronic cigarettes. It sounds cumbersome, but it turned out to be a golden move. Within a few years DeOnlineDrogist.nl was allowed to call itself the market leader and the company still holds this position.

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Since 2008, Datona has been selling handyman supplies for the workshop and garage. It is still working on a new website and in terms of marketing it has switched to AdResults. Co-founder and owner Willem Holman talks about the choice and experiences of the first six months and what plans are still on the agenda.

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Travelbags, the Dutch market leader in suitcases and (travel) bags, still manages to grow every year. Until recently Travelbags did this entirely on its own. Early this month, however, it closed an investment deal with RTL. "We want to not only continue the growth in the Netherlands and Belgium, but also roll out in surrounding countries," says co-founder Gerjan Horstra

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Many online retailers strive for a place in the Twinkle100. Peter-Jan Broeders and Thomas Deters, founders of Azalp, know no better. Ever since the introduction of the list, they have been among the largest retailers in our country. They themselves do not gaze blindly at turnover figures. "Black figures are much more important to us. Fortunately, we have had them from the start."

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Although several alternatives are already on the market, over 90 percent of Dutch households have a gas-fired boiler. There are therefore enough potential customers for the suppliers, but the competition is also fierce. Yet CVtotaal has been growing by about 40 percent for years in a row. "We are not afraid to move with the changes in the market," says marketing manager Erik Post.

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Many companies originate from a lack or a hobby that has gotten out of hand, but for Willem and Teun Bontrup, owners of VisDeal and VisDealshop, this is far from being the case. As born entrepreneurs, they mainly look at the opportunities that certain markets bring and how they can convert these into as many orders as possible. "The turnover is still doubling every year," says Mr. Deontrup.

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Since its founding in 1995, quite a lot has changed within Body & Fit. The company started with two physical outlets, but transformed in 2007 into a pure online player. And where the original target group consisted of bodybuilders, Body & Fit now focuses on everyone who is concerned with a conscious lifestyle. And with success.

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Agradi originated almost twenty years ago as a mail order company focused on livestock farmers. That background is still noticeable at the company, although it has made a lot of innovations. Many online retailers strive for a place in the Twinkle100. Peter-Jan Broeders and Thomas Deters, founders of Azalp, know no better. Ever since the introduction of the list, they have been among the largest retailers in our country. They themselves do not gaze blindly at turnover figures. "Black figures are much more important to us. Fortunately, we have had them from the start."

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In barely three years Volero transformed from a startup with various home products into an international rug specialist. With a turnover of several tons per month it is also heading for a nice spot in the Twinkle200. And this is not the only goal. "We hope to reach the milestone of ten million euros this year," says the company.

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